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How to leverage the potential of Douyin for a marketing strategy

Most of us outside of China are already familiar with Douyin, but under a different name – Tik Tok. You’ve probably seen videos made viral on either of these platforms, which then get shared all over other social media sites such as Facebook and Instagram. Consisting of short looped videos 15-60 seconds long, Douyin and […]


“Match made in Shanghai”: Melchers makes strategic investment in Genuine to together grow their e-commerce offerings in China

Shanghai, May 11th, 2023. C. Melchers GmbH & Co. KG made a strategic investment in Genuine German GmbH. While both companies are German-rooted, the specific business focus of this transaction lies in the Mainland China market. The aim is to strategically cooperate and complement each other’s service capabilities with the goal of growing respective offerings […]


THE IMPACT OF COVID-19 ON THE DAIGOU MARKET

In China, the term Daigou is used to refer to individual shoppers who purchase products from overseas that may not be locally available or may be significantly more expensive when purchased through more traditional channels in China. These shoppers will then resell the products to Chinese consumers through E-commerce or social commerce platforms such as […]


TAPPING INTO CHINAS SINGLE MARKET POST LOCK DOWN DURING THE 14th DOUBLE 11 SHOPPING FESTIVAL

During this year’s double 11 sales extravaganza in China, new sales records could be recorded, although the growth on traditional e-commerce platforms like Tmall or JD was only reported with 2.9%. During the 14th shopping festival (31st October till 11th November 2022) the clear sales growth winners were generated from live-streaming e-commerce with an increase […]


THE RISE OF CHINESE DOMESTIC CONSUMER BRANDS

Several domestic Chinese brands are gaining well-deserved attention and growth in the market due to their choices and the benefits that they have taken advantage of in all the right ways. International brands that are trying to make the same impact in China should watch them carefully and learn. As a result of growing spending […]


HOW TO BUILD A COMMUNITY AROUND YOUR BUSINESS

Customer acquisition and customer retention often work hand-in-hand. It is understood that acquiring one customer is multiples times more expensive than retaining that same customer. However, there are methods where merely taking care of current customers can, in turn, allow organic growth of new customers. One such method is through the use of community and […]


UNDERSTANDING THE CHINESE CONSUMER JOURNEY

In China, the consumer journey consists of a series of different stages that does not end at purchase and instead loops around in a cycle. Although different sources will break down the Chinese consumer journey. slightly differently, the stages we will be using are: Awareness Evaluation Purchase Post-sales Service Advocacy Awareness For Chinese consumers, initial […]


BRAND COLLABORATIONS IN CHINA

In the past year, a trend that can be seen in the China market is the rise of brand collaborations between brands from a range of different categories and industries, both foreign and domestic. This article will answer three of the questions that brands are most likely to ask when it comes to brand collaborations. […]


THE CITY TIER SYSTEM IN CHINA AND THE RISE IN PURCHASING POWER AMONG LOWER TIER CITIES

A mistake that many foreign brands coming into the China market make is to treat the country as if it were homogenous. Instead, one method of breaking up the country into different groups of consumers is through the Chinese city tier classification system. Although this system is not officially recognized by the Chinese government, it […]


Digital Content Marketing in China

The key for successful digital marketing is having quality content that is both informative and entertaining. In China, it plays a particularly huge part in influencing potential new customers as well as keeping the existing ones. Brands usually expect a high and fast return on their digital marketing investment and in order to reach that […]


GROUP PURCHASING THROUGH PINDUODUO

Pinduoduo is an e-commerce platform that taps into the trend of social commerce and entertainment shopping by offering group-buying features. The platform layout and navigation are optimized for browsing, rather than searching, and encourages users to shop together by offering discounts, thereby incentivizing users to bring their friends and family onto the platform as well. […]


How to do livestreaming in China_Part 2

In the previous article, we gave a basic breakdown of livestreaming in China (Part 1). This time, it is all about finding the right fit and the process of executing your livestream to ensure the best return on your investment. Industries Suitable for Livestreaming Livestreaming has emerged as a significant enrichment to the e-commerce experience for […]


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