Sales & Marketing

Case Study

Developing a multi-channel distribution business for our a British luxury leather shoe manufacturer in China and Hong Kong

Competency

Retail Sales & Marketing

Sector

Luxury

Goals

Develop wholesale and e-commerce operations for a British luxury leather shoe manufacturer

What We Did

Develop and execute a China market strategy and launch our partners’ brand in China Mainland. Act as an exclusive distributor and developed an authorized retail POS network in China Mainland and Hong Kong. Engage in wholesale and distribution business. Establish and self-manage a dedicated e-commerce Website and WeChat shop, incl. Customer service. Digital marketing campaigns, including social media. Logistics, warehousing, inventory management.

Case Study

Launching and scaling software products for the automotive industry in the Chinese market

Competency

Sales & Marketing

Sector

Software

Goals

Roll out a China sales strategy for a Swiss provider of software solutions for die design and sheet metal forming simulation in the automotive industry.

What We Did

Tailored a China sales strategy and created sales and service teams in several locations across China. Ensured a legal compliance set-up for cross-border software sales and introduced software solutions to automotive OEMs and suppliers. Engaged in after sales training, marketing and branding activities including social media. Enforced intellectual property rights against cracked and unlicensed software users.

Case Study

Accelerating sales growth in the aircraft interior market

Competency

Sales & Marketing

Sector

Machinery & Industrial

Goals

Grow market participation for a German manufacturer of aircraft cabin interiors in China.

What We Did

Industry analysis of market development trends, competitor landscape, ecosystems and technology trends. Optimization of sales processes and promotion activities towards OEMs and airlines while increasing sales capacity and technical capability. Engagement in advocacy for aviation products in China.

Case Study

Driving sales and marketing activities for measuring instruments in the food processing and chemicals industry for over 40 years

Competency

Sales & Marketing

Sector

Machinery & Industrial

Goals

Grow market participation for a German manufacturer of laboratory instruments and equipment for the determination of material quality and physical properties in the food processing and chemicals industry

What We Did

Managing China-wide sales and distribution network with sales and service teams in several locations. Partnering with universities and R&D institutions in China. Import and export of goods including customs documentation and handling. Engaged in after sales training, marketing and branding activities including participation in trade shows and industry conferences.

Case Study

Project management for tailor made surface solutions for Chinese sport facilities

Competency

Sales & Marketing

Sector

Machinery & Industrial

Goals

Drive sales and marketing activities for a German synthetic sports surfaces system provider and provide most suitable surface for customers’ sports requirement.

What We Did

Realizing projects for synthetics sports surfacing systems across whole China for a wide range of applications: from high-performance sports venues to recreational facilities. Assist clients through an international team across multiple locations through each stage of their sport project with consulting, design, supply, installation and project management as well as after-sales services. Import and export of materials including customs documentation, handling and warehousing. Drive marketing, branding, and PR activities including social media.

Case Study

Running retail operations for luxury watch brands in China.

Competency

Sales & Marketing Retail

Sector

Luxury

Goals

Manage and grow retail store channel in several cities across China for driving sales of Swiss luxury watch brands.

What We Did

Location scouting, negotiating with real estate landlords and mall operators and obtaining licenses for running watch retail stores in several Chinese cities. Store administration and management of the retail floor with daily POS operations. Inventory management and customer service including repairs and warranty cases. Sales promotion activities and customer events.

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