Yearly Archives: 2022
UNDERSTANDING THE CHINESE CONSUMER JOURNEY
In China, the consumer journey consists of a series of different stages that does not end at purchase and instead loops around in a cycle. Although differ...
BRAND COLLABORATIONS IN CHINA
In the past year, a trend that can be seen in the China market is the rise of brand collaborations between brands from a range of different categories and...
Q&A CONTENT MARKETING ON ZHIHU
Zhihu (知乎) is the largest question and answer (Q&A) platform in China, allowing users to post, answer, share and comment on questions.
Retail Strategy Best Practices, Tricker’s in China, from Mike Hofmann, Managing Director at Melchers in Beijing
We talked to Mike Hofmann, Managing Director at Melchers China, about why and how the company decided to choose Tricker’s – an English brand with over 190 ...
Melchers China Beijing Office Renovated and Officially Reopened
On January 20, 2022, the completely redesigned and renovated Beijing office of Melchers China at Beijing’s central Chang An Street was formally reop...
Healthy China 2030 – Recent Trends and Developments
In the wake of the debate over lessons learned from the COVID-19 pandemic, politicians in the West have called for a reduction in dependence on China as a...
