
Melchers Group Participates in German Brands Day, Discussing New Opportunities in the Chinese Market
Beijing, June 11, 2025 – The “German Brands Day” event, hosted by the German Chamber of Commerce in China, commenced at JD.com’s headquar...

Melchers and Innovint Co-create a New Vision for Aircraft Interiors
In the wave of globalization in the aviation industry, deep cooperation between Chinese and German enterprises is writing a new chapter. As a German family...

Vice Mayor of Shanghai Hua Yuan Leads Senior Business Delegation to Visit Melchers Group Headquarters in Germany
Bremen, April 3, 2025, the Free Hanseatic City of Bremen in Germany welcomed a senior Chinese business delegation led by Hua Yuan, Vice Mayor of Shanghai. ...

Tricker’s Returns to the Consumer Goods Expo, Continuing the Legacy of British Handcrafted Footwear
China International Consumer Products Expo (CICPE) opened grandly, which is a highly anticipated event that drew global attention. As the guest of honor, t...

Steiff Collaborates with POOPOSUPER Flagship Store to Launch a Limited Co-branded Teddy Bear, Ushering in a New Chapter of Trendy Art
The subsidiary of the joint venture company of Melchers Group and Steiff, Steiff (Beijing) Trading Co., Ltd., has reached a deep cooperation with the globa...

Showcasing the Vivid Details of Exquisite, Creating an Online Concierge Service – Melchers and The ShowCase Co-create a New Luxury Shopping Experience
In luxury retail, the consumer shopping experience is a crucial part of conveying the brand’s soul. Luxury goods are not just simple commodities; the...

Product Training of Showcase: Empowering a Novel Luxury Shopping Experience
Recently, Stefan Woditsch, Director of Operations, Melchers China, and Nicolas Courcoux, Chief Commercial Officer (CCO) of Showcase, an innovative imaging ...

Melchers and Wintersteiger Igniting the Passion for Ice and Snow
Since the successful hosting of the 2022 Beijing Winter Olympics, China’s ice and snow sports and market have experienced a remarkable surge. The goa...

Melchers Asia Senior Managers Gathered in Bangkok to Strategize Growth and Future Prospects
Recently, Melchers Asia Senior Managers Meeting has successfully concluded in Bangkok, marking a significant chapter in the strategic narrative of the Melc...

Unleash Dreams through Education —— Melchers Group Demonstrate its Social Responsibility with Shanghai Sunrise Project
On November 9th, 2024, the annual freshman pairing education support event of the Shanghai Sunrise Project was successfully held. Kevin Li, the Financial D...

Promoting Sino-German Trade Development, Deepening International Business Cooperation. —— Melchers attended China AHK Xceleration Days
November 13th to 15th, 2024, the high profile AHK Xceleration Days (X-Days) event was grandly held at Shougang Park in Shijingshan District, Beijing. Organ...

Highlights from the World Winter Sports (Beijing) Expo 2024
A Grand Showcase of the Ice and Snow IndustryThe World Winter Sports (Beijing) Expo 2024, held from October 11 to 13 at Shougang Park in Shijingshan, Beij...