100 Questions and Answers on China Business 2020. Interview with Mike Hofmann, Managing Director of Melchers China in Beijing, on Sales and Marketing in China
Mr. Mike Hofmann Managing Director of Melchers China in Beijing In its issue 4/2020, the German business magazine ChinaContact has published it...
Melchers Guangzhou Office Celebrates 35th Anniversary
Melchers is celebrating the 35th anniversary of reopening its Guangzhou office this year. We are looking back proudly at the many milestones in its histor...
Melchers appointed as Sales Agent of Iacobucci HF Aerospace in China
We are very proud to announce our new partnership with Iacobucci HF Aerospace to become their Sales Agent of their aviation product business in China. Thr...
The digitalisation of the Chinese retail experience
In this article, we’ll look at the emergence of ‘new retail’ in China, its market size, key growth trends and the purchasing behaviour of consumers. We’ll...
Discover how localization can impact your SEO ranking
Image source: Hi-ComHas your company decided to make a brave move into the global e-commerce market? If so, you may find yourself in need of an efficien...
Retail Technology in China: Latest Trends and Applications
Source: Daxueconsulting.comIn the last decade, China has begun shifting from a manufacturing-based economy to a service-based economy. With the rapid gro...
The trends of IOT manufacturing in China
The Internet of Things (IoT) unites the physical world of objects and the virtual one of computing and analytics. It offers huge opportunities for product...
Using VR Stores to Increase Brand Presence
As omnichannel retail strategy has become a marketing standard for brands, it’s time for brands to start seeking new ways to enhance their overall omnichan...
Digital Marketing Strategy Transformation of B2C Companies Amid the Coronavirus Outbreak
Image source: HSBCThe B2C industry used to take off through the contributions from digitalization. However, upon the coronavirus outbreak in early 2020, ...
Get your brand name translation right
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and de...
Digital Marketing Strategy Transformation of B2B Companies Amid the Coronavirus Outbreak
The coronavirus outbreak has forced the accelerated digitalization of a variety of industries. B2B businesses are no exception.In-person events such as t...
Enhancing your Brand Image through Customer Experience
Retail stores are an important tool for marketing a retail brand to consumers. From the outside in, consumers need to be attracted to a retail store in ord...
