How to do livestreaming in China_Part 2
In the previous article, we gave a basic breakdown of livestreaming in China (Part 1). This time, it is all about finding the right fit and the process of...
Melchers China and GMI AERO Open a Calibration Laboratory in Shanghai
The French innovator and key provider of solutions and products for advanced process control and aircraft composite structural repairs, GMI Aero, and the ...
Melchers CFCC Project
Melchers, a multicultural company with along history, has established a close partnership with the Guangzhou English Training Center for the Handicapped (...
Melchers Group Donates Kids Clothes for Helping Children in Need to Keep Warm in Winter
If someone’s childhood had only memories of being left alone, neglected and deprived, what would their future be like? In China, tens of millions of childr...
Melchers Group Cooperates with CFDP to Help Cerebral Palsy Children Becoming the Swimming Angels
On March 6, 2019, Melchers Group and China Foundation for Disabled Persons (CFDP) come to Beijing DeerKids Rehabilitation Center to visit cerebral palsy ch...
How to do livestreaming in China_Part 1
Simply put: Streaming is big in China. With more than 400 million online viewers in total, livestreaming in China has become the most popular video watchi...
Lessons learned from 2020, and where to go in 2021?
2020 saw the world in crisis mode. The COVID-19 crisis threw the global economic system’s delicate balance off-kilter, impacting everything from how...
Consumption Pattern Changes Are Here To Stay
The COVID-19 induced closing of China’s borders has forced many premium retail brands to alter their business model. Before the pandemic, Chinese sh...
Invitation to “CBBC’S UK-CHINA Consumer Week –Decoding the phygital retail in China”
Post-pandemic China is a consumer market redefined. While some of the fallout of the pandemic reflects the acceleration of market trends already un...
E-Commerce trends for the Year of the Ox in China
2020 was a gigantic boom year for e-commerce. Lockdowns, travel bans, and retail closures forced consumers online, and the world’s largest retailers...
Ten Essentials to Building Business in China
China’s economy has been the hot topic of the past decade, making it the target for foreign companies seeking to cash in on the boom. The numbers ar...
The Versatility of Interactive Experiential Points
Adaptable retail design is part of brands’ excellent strategies to maximize the effect of seasonal promotions. Brands benefit from using adaptable retail d...
