Melchers Partners with Maxwell to Further Expand Offerings for International MedTech Companies in China
December 14, 2023, Shanghai & Hong Kong – Altride Healthcare, a newly formed subsidiary of the Melchers Group, has signed an agreement with the Chinese company Maxwell Medical Technology to form a joint venture to expand distribution activities of MedTech products in China. Combining strong local expertise and execution excellence with corporate governance by international standards, the Sino-German joint venture Meddax Medical is set to reinforce support for multinational medical device manufacturers in the Chinese market.
“The establishment of an independent healthcare unit and our strategic investment in the joint venture demonstrate our commitment to being a credible partner of international MedTech companies in China,” commented Anton Melchers, Global Managing Director of Melchers Group. “By bundling together our competencies in healthcare fields and teaming up with Maxwell, we further enhance our ability to navigate challenges in a changing market and capitalize on opportunities for accelerated growth of our healthcare clients.”
Liu Hongquan, Chairman of Meddax Medical, said: “The leadership team of Maxwell has a proven track record in scaling healthcare business. We are excited about our partnership with Melchers in which we will utilize our local relationships, commercial experience and regulatory and operational know-how to bring in and deliver innovative medical device products from abroad to millions of patients in China.”
On December 7, 2023, a signing ceremony between Altride Healthcare and Maxwell Medical Technology was held in Shanghai, followed by the first meeting of the new Board of Directors of Meddax Medical: Liu Hongquan, Chairman of the Board, John Shen, Managing Director, met with Non-Executive Directors Xu Sanping and Levin von Gehren to deliberate and agree on the business plan, operational and administrative topics. The management team of the joint venture brings extensive knowledge and over 25 years of experience across a range of Pharma and MedTech areas, strengthened by 30 dedicated medical device sales force and clinical application professionals. Based in Shanghai, with a warehouse in Shanghai and a sales office in Guangzhou, Meddax Medical has a well-established network of more than 1000 hospitals in almost all the provinces in China and maintains over 150 active sub-distributors.
About Altride Healthcare
Altride Healthcare is a company by the Melchers Group which was established in 1806 in Bremen, Germany, and has been active in China since 1866. With over 800 employees in Asia in 25 offices, Melchers has been a trusted pioneer in bringing global brands to market in Asia for over 155 years. Altride Healthcare offers a set of tailored and brand-oriented solutions with localized expertise for a seamless expansion of healthcare companies to Asia. Building on decades-worth of market and business management, Altride Healthcare’s value-adding solutions and services enable its clients to attain their goals and optimize each market opportunity with success. www.altridehc.com
About Maxwell Medical Technology
Maxwell is a newly established Chinese medical device company active in R&D, selling and marketing of medical devices. Backed by a local healthcare company, Maxwell covers more than 1,000 hospitals in over 28 provinces and maintains more than 150 active distributors. The company is active in a variety of hospital departments with a focus on ICU and General Surgery.