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Melchers at the 2019 Sino-German Cooperation Forum for Hidden Champions

Organized by the China International Investment Promotion Agency (CIPA) of the Ministry of Commerce of China (MOFCOM), the 2019 Sino-German Cooperation Forum for Hidden Champions was held in Chongqing on October 30. The forum attracted more than 200 visitors and was held on the occasion of the visit of a German trade delegation with more than 50 German companies to Western China. The delegation was led by Prof. Dr. Hermann Simon, who coined the term “Hidden Champions” more than twenty-five years ago.

The Managing Director of Melchers Beijing, Mr. Mike Hofmann, was invited as a panelist to the forum. Together with Prof. Simon and German and Chinese company representatives, Mr. Hofmann discussed opportunities and areas of collaboration for German and Chinese companies both in each other’s country and in global markets. When asked about the secret for Melchers longterm success in the ever-changing Chinese market, he spoke about the deeply rooted entrepreneurial mindset, adaptability, and openness of the company, which enabled it to seize market opportunities without industry boundaries or predefined constraints since entering China in 1866.

Through presentations and talks, the visitors were able to gain a deep inside into the current field of Sino-German business cooperations, local market conditions as well as investment opportunities in Western China. The German trade delegation was furthermore able to examine the business climate of Chongqing and Chengdu by visiting foreign and local companies, production sites and meetings with local government officials the days prior to the forum.

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