Yearly Archives: 2021
The 2020 Foreign Investment Law in China
China has had a long yet complicated history with foreign investment. From major European powers setting up trading posts in the Chinese territory in the 1...
How Customized Façade Design Maximizes Seasonal Promotions
The core strength of adaptable design is flexibility. Adaptability in retail design allows for a quick and agile implementation of strategic changes, resha...
Melchers and ANKER Enter Partnership for the Sales of Aircraft Carpets in China
The German manufacturer of textile floor coverings and aircraft carpets ANKER and the Global Company Melchers have signed a partnership agreement for the ...
Social Commerce – The Power of KOLs
Social Commerce, known in China as社交电商 (shejiao dianshang, literally “social e-commerce”), is a buzz word of our time. It describes the me...
Presenting Brand Heritage: Key Aspects to Pay Attention to
With all the volatility of our current times, brand heritage presents a comforting constant. What can brands do to leverage their history in their marketin...
“CHANGE IS PART OF OUR LIFE AS A SERVICE PROVIDER”
At the end of a turbulent year, we met for tea with our Managing Partner Dirk Sänger, discussing various topics that affected the Melchers Group in...
