Melchers Group and Fossflakes Announce Strategic Cooperation: Danish Bedding Brand Nordic Sleep Enters Chinese Market with Grand Opening of Tmall Flagship Store
Shanghai, August 7, 2025 — Danish high-end bedding company Fossflakes A/S and Melchers Group, a multinational corporation specializing in the Asian market, have announced a strategic sales partnership aimed at jointly promoting the premium bedding brand Nordic Sleep in the Greater China market. This collaboration signifies Fossflakes A/S’ accelerated expansion into China, delivering unparalleled comfort and better sleep quality to local consumers.
Founded in Denmark, in 2005 Fossflakes A/S has garnered widespread acclaim in the bedding industry for its innovative patented filling technology. The company’s filling materials are renowned for their excellent breathability and stable support, providing users with an unparalleled sense of comfort for a restful night’s sleep. Fossflakes A/S’ products meet the stringent European Class A standards for baby and toddler products and have earned the prestigious Oeko-Tex® Standard 100 Class I certification. These accolades reflect the brand’s commitment to low allergenicity and long-lasting fluffiness, which have earned the trust of consumers worldwide.
Melchers Group, with over 200 years of history, has a deep market foundation and an extensive sales network in the Greater China region. The company has achieved remarkable success in the global trade of industrial, healthcare, and consumer goods, thanks to its rich industry experience and keen market insights. Melchers’ consumer-centric business philosophy and relentless pursuit of quality align perfectly with Fossflakes A/S’ brand values.
As living standards steadily ascend, the demand for high-quality bedding is also increasing. China, as a key global consumer market, holds immense potential. Through this partnership, both companies will leverage their respective strengths to bring premium products to Chinese consumers, making Nordic Sleep products more accessible. The Nordic tradition of high quality and comfort embodied in these products will offer a new sleep experience that meets the growing demand for better sleep quality. Now, the Nordic Sleep products have landed in the Chinese market, and the Nordic Sleep flagship store has grandly opened on Tmall.
Nicolaj Løve Hansen, CEO of Fossflakes A/S, said: “We are thrilled to announce our partnership with Melchers in China, a market of immense strategic importance to Nordic Sleep by Fossflakes. Finding such a strong, consumer oriented and trusted partner has been a key priority, and we are proud to collaborate with a company that shares our values and commitment to excellence. China represents incredible opportunities for growth and innovation, and we are excited to bring the Nordic tradition of quality and comfort to this dynamic market. Together with Melchers, we look forward to delivering better sleep to customers across China and building a successful, long-lasting partnership.”
Claus Toxvig, CEO of Melchers China, echoed this: “The collaboration with Nordic Sleep is the culmination of Melchers strategic focus in our Business unit for consumer goods and we are very exited to welcome a prominent premium brand like Nordic Sleep to our portfolio. We look forward to bringing the Nordic design and quality culture to the Chinese consumers.”
All aspects of this partnership of Melchers and Fossflakes are now being actively proceed. Welcome to the Nordic Sleep Tmall flagship store to explore the products. Discover the wisdom of Nordic sleep and embark on a new journey towards a quality lifestyle.
About Fossflakes A/S
Founded in Denmark in 2005, Fossflakes A/S is a pioneering company built on an innovative patent for high-quality filling materials used in pillows and duvets. As a leader in comfort and wellness solutions, Fossflakes has established itself as a trusted brand in the bedding and home textiles industry. Its flagship brand, Nordic Sleep by Fossflakes, serves as the online showcase of the company’s commitment to exceptional design, superior comfort, and Nordic craftsmanship.
All Fossflakes products are proudly Made in Denmark, ensuring stringent quality control, sustainable manufacturing practices, and adherence to Scandinavian design principles. The company’s production facilities integrate state-of-the-art technology with a focus on durability and hypoallergenic properties, setting new standards for sleep and relaxation products.
Fossflakes maintains a strong international presence, with approximately 70% of its sales occurring in over 30 countries worldwide. Its ability to cater to diverse consumer needs, combined with a commitment to environmentally conscious production, has garnered the trust of customers and partners across Europe, North America, and Asia.
Leveraging Danish expertise in sustainable innovation and high-quality craftsmanship, Nordic Sleep by Fossflakes continuously seeks to enhance the sleep experience of its customers. Its partnerships with retailers and distributors globally enable it to bring premium sleep products to a wide audience. Whether addressing unique market demands or offering timeless Scandinavian design, Nordic Sleep delivers solutions that resonate with modern lifestyles.
About Melchers Group
Founded in Germany in 1806, Melchers is a distinguished privately-owned enterprise with a rich history in the trading industry. Today, its global reach extends across continents, with a strong presence in China since the establishment of its subsidiary in 1866. With over two centuries of experience, Melchers has honed its expertise in trade and services across diverse business fields. The company operates multiple offices and legal entities in key economic regions within China, employing more than 200 dedicated professionals. Melchers excels in providing comprehensive and integrated retail operation services tailored to the unique needs of the Chinese market. Leveraging its in-depth understanding of Chinese consumer trends, profound insights into local consumer behavior, and a robust distribution network, Melchers is uniquely positioned to offer brand-oriented customized solutions. These solutions empower business partners to navigate and succeed in the dynamic Chinese market with confidence.
