Melchers Attends Greater China Day 2026, Shares Insights into German Business in China
On June 24th, Greater China Day 2026 was held in Düsseldorf, Germany. The event was jointly organized by AHK Greater China and IHK Düsseldorf. It attracted more than 200 government and business representatives from both Germany and China. Dr. Mike Hofmann, Managing Director of Melchers Beijing, was invited to attend the event and participated as a guest panelist.
The event focused on the business development of German companies in China and strategies for the Chinese market. Participants engaged in in-depth discussions on hot topics such as industry development trends, trade policy dynamics, and the latest market trends. The full-day agenda provided a high-quality platform for exchange between government and business leaders from both countries, and created valuable opportunities for cooperation and resource sharing between German and Chinese enterprises.
IHK, Fürst & Friedrich Düsseldorf
Photo: Andreas Endermann
Dr. Mike Hofmann participated in a panel discussion themed ” Navigating a Complex Market: Marketing and E-commerce Strategies of German Companies in China.” He joined guests from the Chinese and German business community to explore the current challenges and opportunities in the Chinese market. The discussion covered trade policy changes, industry landscape adjustments, and new trends in the e-commerce sector. Drawing on Melchers’ extensive practical experience in the Chinese consumer market, Dr. Hofmann shared his unique insights on business development in China.
As one of the earliest foreign enterprises to enter the Chinese market, Melchers has upheld the philosophy of deep-rooted and long-term partnership since its arrival in China in 1866, accumulating over a century and a half of business experience in the Chinese market. From a traditional trading agency to a comprehensive business portfolio spanning machinery and industrial, consumer, and healthcare sectors, Melchers has developed a profound understanding and rich firsthand experience in how German enterprises can adjust strategies and seize opportunities in complex market environments. Dr. Mike Hofmann’s invitation to participate once again demonstrates Melchers’ role as a bridge between Chinese and European commerce, contributing to fostering cooperation, sharing experiences, and addressing challenges together between Germany and China in complex market environments.
IHK, Fürst & Friedrich Düsseldorf
Photo: Andreas Endermann
The Greater China Day event attracted representatives from enterprises and political circles across the region for discussion. The vibrant atmosphere of the event affirmed the shared desire of the German and Chinese business communities to strengthen dialogue and pragmatic cooperation, while injecting new momentum into the deepening of economic and trade relations between the two sides.
Melchers will continue to participate in industry exchanges and dialogues, share cutting-edge insights, and contribute to the steady and long-term development of Sino-German economic and trade cooperation.
