Begg x Co Presents Autumn/Winter 2026 and Home Collection with Melchers in Shanghai
Shanghai, March 25, 2026 — Scottish cashmere brand Begg x Co, together with its partner for China, Melchers China, unveils its Autumn/Winter 2026 and Home Collection at a three-day showroom in Shanghai from March 25–27, aligned with the city’s Fashion Week calendar. Blending 160 years of Scottish craftsmanship with modern design, the exhibition offers an exclusive preview of AW26 ahead of its market launch in China. From refined winter palettes to warm, textured home pieces, the brand presents its signature balance of heritage and contemporary elegance.
For Autumn/Winter 2026, Begg x Co’s design team takes inspiration from St Andrews, Scotland, where windswept coastlines, academic heritage, and Scottish craftsmanship align. The collection draws on winter walks in the brisk North Sea air along West Sands, in contrast to the quiet warmth of historic libraries.
Developed under the creative direction of Vanessa Seward, the collection explores a considered balance of cashmere layering, refined textures, and understated colour, combining function with comfort and tradition with modernity. Sea-washed stone neutrals, parchment tones, mossy dune greens, and muted collegiate reds and blues are brought to life through Begg x Co’s signature cashmere, designed and sustainably crafted in Scotland.
The Shanghai showroom’s design ingeniously merges the natural textures of the Scottish landscape with the geometric sensibility of modern Shanghai, crafting an elegant space centered around touch and colour.
Highlights include:
Cashmere Rugby Shirt (Men’s & Women’s) – Rugby shirts are a core Begg x Co style, rooted in Hawick, a Scottish town internationally recognised for its strong rugby tradition. The classic men’s rugby is complemented by a cropped, fitted silhouette and a knitted rugby dress for women, reworking a traditional sporting icon for contemporary cashmere wardrobes.
Donegal Cashmere Knitwear (Brennan & Bethany Styles) – Donegal cashmere features a flecked texture inspired by the St Andrews landscape, used across coordinated crews, cardigans, hoodies, joggers, beanies, and knitted scarves, designed to be worn together or styled individually.
Cashmere Lambswool Textures – Statement knitwear styles such as the Boyd sweater and jacket are crafted in a new cashmere/lambswool blend, combining softness with added structure and warmth through a distinctive bubble stitch texture.
Superlight Cashmere – Crafted in Scotland from superlight cashmere yarns, the range spans men’s polos, rugby rollnecks, and T-shirts, alongside women’s Abbie crews, polos, T-shirts, roll necks, vests, and cardigan, forming versatile wardrobe foundations.
Heritage Checks – Archival checks and tartans feature across lightweight reversible jacquards (Blake scarf) and heavyweight styles (Arran Bennet scarf). The new Berkley scarf adds distinctive caterpillar fringes, while the Buxley tartan intarsia crew and matching mini skirt explore tartan through contemporary scale and proportion.
Graphic Scarves – Accessories reference the Scottish Saltire, the national flag of Scotland, translating its distinctive diagonal cross into a graphic expression seen in the Bowen scarf’s long, slim silhouette in triple-cloth cashmere and the Wispy Brock’s subtle ombré print.
Sartorial Scarves – Sartorial-inspired scarves, combine sleek and softly washed finishes, offering refined versatility for both formal and casual wardrobes.
Home Collection – Mineral-toned cashmere blankets, cushions and throws inspired by Scotland’s architecture and cinematic landscapes. Graphic forms, subtle tonal transitions and tactile weaves create a contemporary expression of Scotland for the home.
As Begg x Co celebrates 160 years of Scottish craftsmanship, AW26 brings heritage and modern design together in responsibly crafted cashmere pieces made to endure.
About Begg x Co
Begg x Co designs and manufactures responsible cashmere knitwear, accessories and homeware for the modern lifestyle with mills in Ayr on the west coast of Scotland and Hawick, ‘The Home of Cashmere’, in the Scottish Borders.
Scotland’s rugged coastline, imposing mountains and cinematic skies in contrast to areas of gritty urban sprawl offer a paradox of nature and industry; a duality that perennially inspires the Begg x Co collections.
With industry experience dating back to the 1866, Begg x Co harness 160 years of Scottish heritage, combining age-old techniques with disruptive design and cutting-edge technology, to create the world’s finest hand-crafted cashmere fused with colour and creativity.
Each collection is rooted in responsible craftsmanship, ensuring the highest social and animal welfare standards are maintained. Begg x Co’s deep sense of responsibility goes beyond their collections, as a Certified B Corp™ Begg x Co are part of a global network that are committed to making a positive impact in their industry and beyond.
About Melchers China
With 160 years of history in Greater China, Melchers China is part of the global Melchers Group and has built a long-standing reputation for innovation, customer-centricity, and agile adaptation to China’s evolving market. Since first establishing its Asian presence in 1866, the company has partnered with leading international brands, offering expertise in market expansion, omnichannel management, digital commerce, and operational excellence. Today, Melchers continues to support premium and luxury brands with a uniquely entrepreneurial mindset rooted in more than a century and a half of local experience.
Melchers China is Begg x Co’s exclusive partner in China Mainland—a collaboration grounded in shared values of craftsmanship, quality, and long-term brand building. Drawing on its deep local insight and integrated retail capabilities, Melchers is supporting Begg x Co in strengthening its omnichannel presence across China, including the development of its Tmall flagship store and key offline activations such as the Shanghai showroom. Together, the two companies are working to introduce more Chinese consumers to the enduring charm of Scottish cashmere and to build a strong foundation for the brand’s next chapter of growth in the market.
